The World, in Your Flavor.

Problem

Gen Z feels pressure to define who they are.
Self expression has become labeled and performative.



Insight

Expression isn’t permanent.
It shifts with mood.

Taste is one of the most immediate, emotional ways to express how you feel.

The World, in Your Flavor.

Problem

Gen Z feels pressure to define who they are.
Self expression has become labeled and performative.



Insight

Expression isn’t permanent.
It shifts with mood.

Taste is one of the most immediate, emotional ways to express how you feel.

The Idea

When you take a bite of Carvel, the world transforms to match the flavor.
Strawberry skies. Chocolate lit streets. Mint tinted cities.

Flavor becomes atmosphere.
Expression becomes immersive.🎠

Role

Brand Designer

Timeline

4 Months

Tools

Illustrator/Figma

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