The Challenge & The Magic
Role
UX Research UI Design Design System
Timeline
4 Months
MY ROLE - The Guide
Streamlined Routing: Designed a multi-destination feature that allows users to seamlessly swap train routes for restaurants, hotels, and points of interest.
Reduced Friction: Developed an intuitive persistent pop up window that lets users add multiple stops in a single step without losing their place on the map.
Cross cultural and global collaboration and adapting behaviors in different timezones..
Tools
Miro Figma
Team
DISCOVER - Observing the World
What Do Travelers Need?
Reduce the stress of traveling in a time sensitive environment
Make travel planning easy and intuitive for all users
Eliminate risk of outside interruptions ruining overall travel plans
Provide adaptive yet personalized solutions to potential travel issues
Provide flexible planning tools that use real-time, accurate data
Enable users to make the most informed travel decisions they possibly can
User Interviews
User Insights
Affinity Map
After gathering the data from interviews and survey, My group and I categorize the infromation into overlapping groups that users to understand user’s needs and wants.
DEFINE + IDEATE - Mapping the Journey
User Personas
Developed personas, representing Tripadvisor’s target audience, mostly people who have a job and travels for fun or for business and are in there 20s to 40s.
Empathy Map
A tool for collaboration so teams can obtain insights and deeper connections with their users.
Journey Map
I mapped users’ travel experiences from pre-vacation planning to post-trip reflections. Key pain points included deciding destinations, emotions, and handling unexpected disruption.
POV / Problem Statement / HMW
We utilized HMW strategy on each persona to ease the discussion of the app features.， With various how might we’s we finalize the best ones to solve user concerns.
Site Mapping
After many process of brainstorming sessions, we defined 4 main features to turn TripAdvisor into a all time traveling app to use.
DESIGN & DEVELOP - Crafting the Adventure
MVP / Features
After creating the map, we created a flow chart for the whole system, to make the structure more clear and organized in a way that provides the task on the interface.
DELIVER - Sharing the Experience
The Final Design
Design System - Building Consistency
Created a cohesive system across the app with:
Rounded typography for calm, approachable
Color palette that’s refreshing and gentle with blue
Layout grids for organized flow
Buttons, icons, and cards designed to be intuitive and consistent
My Takeaway from This Journey.
Ask the right questions to truly understand users’ needs. I learned how to create an stress-free, organized travel experience that helps users plan trips confidently, save time and enjoy every moment. I discovered how thoughtful design can make a big impact, turning something simple into something elegant, intuitive and genuinely useful. This project will always stay with me because it made design feel personal, meaningful, and full of possibility.
